Our Team

Our business model is based on the concept of a virtual organisation with a small but responsive core team able to draw in additional skills and resources from a pool of associated individuals and organisations and to assemble exactly the right mix for a particular project. This approach provides great flexibility enabling us to construct a team to match clients’ requirements and to draw on specialist skills that might not be accessible to a traditional organisation. We make extensive use of technology to support this model of working that ensures we can provide a responsive service with low overheads offering best value to our clients. Through our long-standing networks in the healthcare field we can rapidly assemble appropriate teams of consultants to deliver high quality work and cost-effective project outcomes to demanding deadlines.

In addition we have access to a network of individuals who work in the management or delivery of health and social care that we can make available to clients who wish to ensure they gain a current and grounded perspective from those currently working at the front line. This network includes clinicians from across the range of the clinical professions, social care practitioners and health service managers.

Dr Alison Longwill

Dr Alison Longwill


Alison Longwill was the founder of Woodcote Consulting and is currently its CEO. Alison is a Chartered Clinical Psychologist, fully registered with the Health Professions Council. She spent 15 years working in the NHS initially as a Psychologist but later in general management at Board level until setting up Woodcote Consulting in 1996.

Alison holds an Msc and PhD in Clinical Psychology, a diploma in Clinical Neuropsychology, a Masters in Business Administration (MBA) and the Cardiff University Expert Witnesses Certificate.

Alison’s particular areas of expertise are Mental Health, Health Psychology, Social Care, Forensic Psychology, Clinical Neuropsychology, Substance Abuse, Management and Organisational and Team Development. Alison also maintains a small clinical practice.

Alison has a well established psycho-legal practice is an experienced expert witness with substantial court room experience in a wide range of civil and criminal proceedings including risk assessments, assessment of competence, care proceedings (in relation to parents and other adults involved), personal injury, serious criminal and sexual offences.

Alison’s clients current and recent clients include a number of NHS Trusts, Local Authorities, HM Prison Service and a large number of Solicitors practices. Alison has led a wide range of research, evaluation and service development projects, completed a number of locum management assignments and carried out a range of investigations into serious untoward incidents.

Last updated 2  July 2012

Ewan Davis


Ewan Davis has worked in Digital Health since 1981 he was founder of GP System supplier AAH Meditel and is a past Chair of both the British Computer Society Primary Healthcare Group, the TechUK Healthcare Group.

From 1986 – 1999 Ewan gained corporate experience in AAH plc where as well as his role as Managing Director of AAH Meditel (employing 220 staff and turning over £15 Million) he sat on the AAH Healthcare Divisional Board and was Chairman of Group subsidiary Peak Systems. After AAH’s acquisition by Gehe AG (later renamed Celiso AG) Ewan continued as Managing of AAH Meditel reporting directly to the Gehe Main Board before becoming Executive Chairman of AAH Meditel and setting up to new Celisio subsidiary Pharmed (Later TransScript) of which he was also Chairman.

Ewan joined Woodcote Consulting ww.woodcote-consulting.com in 1999 to lead its Health Informatics Practice working with clients in both the public and private sector advising on many aspects of digital heath and care. Clients have included BT Global Health Practice, McKesson Inc, Celiso, LloydsPharmacy, NHS Information Authority, Dept. of Health, Connecting for Health and NHS England

Ewan is a Director of a number of other organisations:

HANDI Health CIC handihealth.org

A not-for-profit organisation established to support the Health and Care app community in 2012.

Operon  Limited operon.systems

A new start-up a  delivering platform as a service, based on open standards and open data, to enable the rapid creation of software applications for use by health and social care organisation.

Synapta CIC synapta.org.uk

Better Tools for Better Care

A not-for-profit organisation  for patients, care professionals  and developers. Synapta is putting together a set of open standards and technology for digital workflow, pathways and decision support across all care settings, using Artificial Intelligence and Business Process Management.

Ewan has a regular column on digitalhealth.net


Last updated 2 June 2016

Health and Care Consulting